Today, we’re excited to offer you a brand new report that shows you the platforms that your visitors are using to access your site. You’ll be able to see a breakdown of your earnings based on where your traffic is coming from, which you can use to then optimize your site and give users a better experience. For instance, if you find that you’re receiving a high percentage of traffic from mobile devices, we’d encourage you to create a mobile version of your website and monetize it with AdSense for mobile content.

With this feature, you’ll be able to see your performance data broken out into these categories:

- Desktop - all traffic coming from desktop users
- High-end mobile devices - includes smartphone devices
- Other mobile devices - includes low end and mid-range phones

Try out this new report by navigating to the new interface and clicking on the Performance reports tab. Choose Platforms in the left navigation.

New Sites, Files and Maintenance When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.